Added: Deshane Heston - Date: 13.03.2022 17:20 - Views: 21157 - Clicks: 2171
Miranda started GGC four years ago after being dissatisfied with the products on offer at both regular high-street stores and online.
And actually plus-size women want to show off their bodies and be in a skimpy bikini, too. Despite having no business or even fashion background, Miranda turned her frustration into a strategic plan to take a piece of a market that was in its infancy in the UK. Starting out with some research on how to start a bikini line, Miranda developed sketches and had des made up to get a feel for the product she wanted to create.
Having found a manufacturer, she set about building the brand. So I went for what would be the average size woman, the average size woman etc. We worked with certain fabrics that give you more on those sizes. Some four years on and GGC is a worldwide brand, spreading its body positivity and shipping its product to all corners of the globe.
My other products sell worldwide to places like Australia and New Zealand. A big part of the brand has been the use of real women in the marketing of the bikinis. The effect it has had has been obvious, with more than 7, followers across Insta and Facebook, as well as recognition in some of the biggest fashion magazines in the world.
There has been positive change in relation to plus-size representation in high-profile media and fashion, and Miranda believes that for big businesses it made sense to change their standpoint on sizing. Brands like Asos and Pretty Little Thing were pioneers in that and were making sure they were actually celebrating all women. INSTA: girlgotcurvesuk. INFO: girlgotcurves. Cart 0. Back Edition 17 Edition 16 Edition 15 Archive ».
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