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You may not have realised, however, that BRO is also the name of a new social app just for men. It's heavily branded with laddish imagery - like those red cups you see people chugging beer out of in frat films - and language too. It also appears a lot like a hook-up app. So is it a place for straight, manly men to date other straight, manly men? On further investigation, I think it might be a bit more nuanced than that. This is when I decided to set up a brofile sorry, the puns are a bit easy and start meeting some bros!
Well, actually, my editor sort of told me to — which did put me in mind of that episode of Nathan Barley, where comedy straight man not like that Dan Ashcroft gets sent out by his editor to investigate 'straying', i. First of all, the 'about me' section is pretty straightforward, except there is one interesting section in there The app also lets you select a rough skin tone and you can even decide what kind of 'bro' you are — from brogrammer to lumber bro.
I went for 'casual bro', because that one seemed to require the least thought. Then there's the usual 'swipe right, swipe left', jury by thumb business that you normally get All in all, so far, it looks primarily like a dating app to me not that I'd know, girlfriend who may be reading this.
Also, as mentioned, one thing that definitely does strike you is that the aesthetic, the logo and the language all seem a bit, well, 'straight', really Primarily, it was about creating a social network where men can make meaningful relationships with one another. One part of that may include straight men dating one another, but that was not the sole purpose. You see faces.
Some of our users may be the same people on Grindr, but people behave differently in different spaces. But is it hard to move away from labels completely? I mean, in the app, you choose what 'type' of bro you are — from 'jock' to 'fabulous'. How do you cater for all types of people when some may fall through the cracks between different 'types'? Do you think that the de and the marketing may look a bit, Looking for discreet country boy, straight though? I disagree. For me, this is supposed to be a safe space for men to meet up and make meaningful relationships.
If this app is the thing that someone needs to open up about themselves, then great. We built up 32, Facebook fans before launch.
Then, there were a few articles, like one in Queerty, which made the app into a place for straight men looking for other straight men to get oral sex in secret. There you go then. After listening to what Scott had to say and after speaking to some people on the app, I'm quite sure this is primarily an app for gay or bi men. Most of the people I chatted to on there said that they identified as gay. People have called it an app for straight men because of the de, the logo, the name, the fact that interactions include 'fist-bumps'.
But maybe that kind of behaviour doesn't have to be restricted to the 'straight' male community. After all, isn't that, in itself, just conforming to another socially-constructed idea of gender and sexuality? This app has caused lo of media speculation because, in some ways, it all seems so confusing. People have taken it as an app for confused people. Maybe we're just thinking about it too much though.
Maybe it's all pretty straightforward. Like BRO's mission statement puts it, a place, "for men that are interested in meeting other men… as simple as that". Like I'm doing it all in secret.
That's not because I'm a homophobe who doesn't want to be tarnished with homosexuality. It's because I'm in a happy relationship and I wouldn't want the missus or her mates catching me on there I think that's all it is, anyway. Coercive control: 'I was 16 and thought it was normal'. Ending racism in business: 'We've still got work to do'. Share this:. Copy this link. What's it all about? Only one way to find out, I suppose. Let's get Anyway, I digress. Why did you develop the app? Did you set out to cater for straight men, then? Originally published 29 January Eating with My Ex.
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Is BRO a dating app for straight men to meet straight men?